Yes it does, in fact it enhances the brand’s identity & consumer experience while reinforcing brand recognition into the consumers.
Sonic Branding is the strategic use of sound/ music over a product/ brand for it’s marketing/ branding/ promotion. It can also be called as Auditory Branding. Sonic logo is the sound identity of a brand that it is always associated with the brand’s visual logo. This sonic logo helps a consumer identify the brand even without seeing it.
Remember,
Intel inside sound, Nokia Tune, Apple Marimba, Airtel, McDonald’s “I’m Lovin’ it”, 20th century fox studios or Universal studios or MCU….. most of the major brands in the globe has involved the concept of Sonic branding into their brand to engage their consumers so it automatically triggers the sense of familiarity with the brand. So does a theme music to a movie too... Mission impossible series, James bond, Jurassic park etc
Brand brings in the experience to offer the consumer. Then, in every sense of reception by a brand within a human body (Hear, smell, see, touch and taste) there are possibilities of responses to the brand through multi sensory experience. With right reasons and research, sonic branding helps to grow a brand’s recognition exponentially!
A sound produces an auditory memory for a brand through Sonic Branding and it enables the human brain's sensory cortices to receive and interpret signals which are responsible for processing more complex information about a stimulus, such as distinguishing between different musical tones. The sound around us hugely impact all the areas of our lives including our physical and mental health well-being.
This science of the sound when infused with the concept of marketing a product using technology and creative art, provides a non-disappearing memory to the sub-conscious of a human being, which is any brand's dream to meet their consumer's heart. And of course, not all brand needs the sonic strategy. However, for the brands which considers to fill the consumer-product gaps has done it before and will always be growing their ideas to entertain their customers.
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